Lime Crime was started by Doe Deere because she wanted to stand completely outside of what people normally do with their makeup. She was tired of the dark colors that she got with other brands, and she wanted to try something new for a change. She decided that the only way to get the best results was to make her own, and that is how Lime Crime started.
She started out actually selling the products on auction sites, and sites like Amazon, but she soon moved to get the money to build a real company. She sells all her products online, and she makes sure that all her customers can order on the website instead of making them travel to get her products.
Lime Crime works with such bright colors that most women have never seen them with another brand. If they have seen them in another brand, they were not this widespread. A woman can get the brightest red for her face, and she can wear them all at the same time if she wants to.
Lime Crime respects all women and how they operate, and that makes it very easy for them to feel like they are going to have the chance they need to make sure they look their best. Women do not have to settle with the colors they do not like anymore because they can go with something that works just for them. They can pick from a rainbow of colors that is very different from anything else they have seen, and they can even get hair color if they really want to.