Nathaniel Ru is one of the founders and Chief Executive Officer of Sweetgreen, a salad chain based in Washington, D.C. Sweetgreen was founded in 2007 with an aim to cater for customers who are in need of a healthy lifestyle by providing fresh foods.
The company has expanded to different neighborhoods including NoMad.Its other founders are Jonathan Neman and Nick Jammet. They are graduates of Georgetown University, McDonough School of Business and met in one of the classes.
The idea of the business was inspired by the fact that Nathaniel together with his friends could not find a healthy place to take meals when in his senior year at the University. The firm has restaurants in New York, Washington, Boston, and Philadelphia and acquires the ingredients mostly from local farmers.
Nathaniel Ru states that before opening a store, there must be a strategy and takes it as a priority. He says that to be successful, entrepreneurs should put into consideration the way they hire and treat their employees, and also the communities surrounding the business. The suppliers should also be a review and developers.
Nathaniel Ru has a special connection with his partners with whom they met immediately after graduating. They live next door to each other up to date.
According to Nathaniel, their aim is to create a brand that feeds people better food. They have always used technology for all their transactions, both through a mobile app and their website. The management of the company has always made it clear that they are interested in connecting with their customers directly. Nathaniel Ru close down their offices at least five times in a year and take part in the operations of the stores.
The three founders believe that when it comes to management, especially for a big institution, a team is needed to manage the work flow and complete the tasks in time. However, for Nathaniel Ru and his partners, they managed everything, and it was hard to let go some of those responsibilities.
The business minds of the three businessmen run in their families, with all their parents had started their organizations. When asked about his favorite restaurant apart from Sweetgreen, Nathaniel preferred Johnny Monis’ Little Serow, which offers Thai food and is located in DC. Mr. Nathaniel Ru also admires Kevin Plank as a role model for the achievements that he has accomplished in transforming Under Armour into a great company that it is today. Nathaniel Ru says if he were twenty again, he would read more books.