Let the fashion games begin!
Herbalife, the nutrition and weight management company, has gone to the head of the class for its unique collaboration with the famous Fashion Institute of Design & Merchandising (FIDM). Participating students will develop a collection of innovative activewear for independent distributors of Herbalife Nutrition. The competition is focused on the fashion college’s students taking its Advanced Study Program, International Manufacturing & Product Development.
According to FIDM, located in downtown Los Angeles, the contest will feature both a team and individual competition. Creating a solo design will be key, but working as a unified group that can develop a cohesive line of activewear will hold significance in the fashion event. Another incredible facet of the course involves the students traveling to the world’s famous fashion cities like Paris and Milan, not only for design inspiration but to meet with global representatives from Herbalife’s team leaders.
Herbalife is excited to be in the fashion partnership with FIDM and introducing the next generation of innovative designers. The nutrition and weight management brand joins a prestigious line of globally-famous companies that have collaborated in the fashion college challenge in previous years. One of these iconic brands has included Nike whose image represents an active and healthy lifestyle.
Herbalife Nutrition is no stranger to the industry and well-known for its weight loss and protein shakes. The company’s famous Formula 1 is considered a soy-based meal-replacement shake and has been the brand’s top-selling product, pulling in about 30-percent of its entire sales. The longtime brand has also been the sponsor of close to 200 premiere athletes, teams and events worldwide. Some of these include soccer star Cristiano Ronaldo, the LA Galaxy and a variety of Olympic teams. The nutrition company was established in 1980 and is currently headquartered in Los Angeles.