Bumble is an online dating platform that is known for romantic connections, making friends and finding everlasting love. Did you know that this site is also a place where you can start a business, have a film produced and join the feminist movement? CEO Whitney Wolfe designed Bumble to be more than just a place for dating and hanging out with friends. Bumble is an organization that advances the feminist agenda and it offers services and products to that end.
Whitney Wolfe is in the process of creating a skin care serum that she plans on releasing through Bumble in 2019. This serum will not help to enhance a woman’s features; it will also help to balance her emotional well being. Whitney understands that modern women need emotional support. Especially since tbey live in a world where misogyny is so rampart. More about of Whitney Wolfe at FastCompany
Whitney’s entrance into the cosmetic field is something that dating sites would not do. This is one reason why Bumble is so successful. The site is more than a portal for hook ups. This site is being branded as part of a movement in the 21st century.
Feminism is on the rise and Bumble is helping to lead the way. Whitney Wolfe knows that one of the best ways to reach more people is through diversity. When a business diversifies itself, it can have a greater reach and it will also have more exposure. Believe it or not, everyone who encounters the Bumble brand will not think of it as a dating site. Some people will see Bumble in another way. This is one thing that Whitney is trying to accomplish by branching off in different directions.
The beauty field is challenging and many name brand businesses are already making a huge impact. Bumble is expected to reach new heights and expand into new territory in the coming year. Whitney Wolfe is preparing herself for the release of Bumble’s skin care line. If it is a huge success, then this will be the beginning of a whole new future for the Bumble enterprise.