JD.com Brings in the Luxury

Premier Luxury Gateway to China for indulgent brands will be provided by the largest retailer in China, JD.com in association with Farfetch limited. Farfetch Limited is a foremost international technology company that specializes in top-notch brands. Toplife is converging to create Farfetch China. 300 million customers will have immediate access to over 3,000 products through the Farfetch system. This includes the exclusive boutiques and over 1,000 luxury brands. Jingdong (JD.com). This is level one access, and will broaden the shopping experience on Jingdong. Because of an already successful relationship with Jingdong and Farfetch the partnership started in mid 2017. Jingdong is one of the most prevalent share holders in Farfetch.

This relationship provides JD.com with ample logistics and a peek into the operations of luxury brands in China. Curiosity China is a social commerce and top marketing company. CuriosityChina is to be acquiesced by Farfetch and it will improve their market in China. Having this new contract with Jingdong will give full access to Farfetch’s high end customers and state-of-the-art logistics. This means ample growth in the luxury industry and in JD.com. High fashion and luxury brands are a high selling point at JD Fashion. In China, Jingdong has a huge part in the luxury market. The goal is to offer start to finish luxury shopping experience for its customers.

Jingdong will achieve this working directly with luxury brands. This includes logistics, customer service, warehouse space and an exclusive delivery service referred to as “white glove” delivery. It has added multiple outlets of high-end brand connections to the industry because of JD.com. Many high-end brands have made their debut into the luxury world by having contracts with Jingdong. The founder, Co-Chairman and CEO of Farfetch, Jose Neves states, ““We are delighted to build on our relationship with JD.com, and bring to market an unrivalled solution for luxury brands to succeed in the Chinese market. We believe our Level 1 access with JD.com “closes the circle” and will be transformational for the luxury industry’s digital landscape in China. With this agreement, and our previous strategic.

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