Eduardo Sirotsky Melzer, nickname Duda is the president of Grupo RBS. Grupo RBS is a Brazilian media company that was founded by Mauricio Sirotsky Sobrinino in 1957. Grupo RBS is one of the largest communication companies in Brazil. Grupo RBS has included radio, television, newspapers, and online media. Grupo RBS currently runs the digital company e. Bricks, where Duda now serves as the chairman and shareholder. Duda was born in Porto Alegre, the Rio Grande do Sul, Brazil in 1972.
According to Dino, Duda is a graduate of the Pontifical Catholic University of Rio Grande do Sul with a degree in Business Administration. He also received a degree from Harvard University with an MBA. Duda career begins working in the financial and franchise markets.Eduardo begins to work for Grupo RBS in 2004 as the CEO for the domestic market. Later, in the years he became the Vice President of the market and business development as well as the Executive Vice President. Duda became the Executive Chairman in 2012, after his uncle, Nelson Trotsky. Duda has received numerous awards that include the Cable Award, the Merit Award, the Coletiva.Net Award and the Professional Highlight of the Brazilian Advertising Association. Eduardo Sirotsky Melzer continues to serve as the president till this day.
Visit his website eduardosirotskymelzer.com
Brazil is still the largest economy in Latin America. In fact, Brazil ranks ninth in the world in term of Gross Domestic Product output. Several positive issues are developing that will help Brazil increase their GDP output in 2017. The first positive issue is President Michel Temer’s trade agreement negotiations. Temer has put a deal in place with China, Argentina, and the United States. There are more trade deals on the table, and they could materialize in 2017, according to Flavio Maluf. Flavio Maluf is the CEO, and Chairman of Eucatex, the giant Brazilian building material supplier. Eucatex is one of Brazil’s top exporters. The Sao Paulo-based company ships millions of dollars’ worth of building supplies to countries around the world.
Eucatex wasn’t always a major exporter or a big supplier of building materials. The family-owned company started as a ceiling tile manufacturer in the 1950s. The ceiling tiles produced by Eucatex weren’t ordinary ceiling tiles. The tiles were made out of eucalyptus wood. Brazil is known for its rich supply of Eucalyptus trees. The ceiling tiles were just what the construction business needed more than 60 years ago, so the Maluf family decided to expand the Eucatex sales force. Flavio Maluf’s grandfather was in charge of Eucatex in those days. Flavio didn’t join the company until 1987. He spent time in New York attending NYU before he returned to Brazil and became part of the Eucatex team.
It took Flavio Maluf ten years, but he was appointed the president of the company in 1997. That’s when Eucatex changed their business model. Instead of being a polluter, Flavio made the choice to protect the natural resources that are a vital part of Brazil’s economy. Flavio established an Eco-friendly manufacturing system that used renewable energy instead of fossil fuel to produce company products. Flavio also decided to purchase a track of land filled with eucalyptus trees, so Eucatex could replace the trees the company used for floorboards and ceiling tiles.
Today, Eucatex is a model for other manufacturing companies in Brazil. Maluf is asked to speak about environmental issues to groups around the country.