JD.com, the biggest retailer and e-commerce company in China, is partnering with its counterpart in Thailand to bring a powerful shopping platform for Thai customers. Thailand’s biggest retail conglomerate, Central Group, partnered with JD.com to form the e-commerce platform “JD CENTRAL” in order to serve the big population of Thailand and bring up the retail potential of the country. With this partnership, JD’s footprint in South East Asia will be established even more.
The testing officially started last July when JD CENTRAL offered direct sales and marketplace models. The testing was a success and the sale has exceeded the previous expectations. After JD CENTRAL’s launch last September, the products that are its offering has also grown to fit the consumer demands. These products include electronics, digital products, fashion, books, music appliances, and FMCG or fast-moving consumer goods which includes toiletries, beverages, processed food and more.
According to the results, 80% of the shoppers are accessing the platform using their mobile phones. Mobile accessories and other related products are also one of the biggest sales recorded. Chinese products from China’s leading tech brands such as Xiaomi, OnePlus, Lenovo, and Huawei has been popular in JD CENTRAL platform. Overall, the platform has been a success so far in the country.
In addition to its rollout success, JD.com and Central Group are already planning to level up the service of JD CENTRAL. Known for their blazing fast shipping and efficient logistics, JD.com can deliver your order in the same day it was ordered regardless of location. This is also planned to be implemented in JD CENTRAL for its Thai consumers. Bangkok is the first one to be benefited by JD’s bleeding edge logistics system. Same-day delivery will soon be implemented in the city and will bring more customer satisfaction for Thai platform users.
JD CENTRAL CEO Vincent Yang stated that the partnership between JD and Central Group will enable the best customer service when it comes to world-class e-commerce experience. This partnership also highlights and guarantee the 100% authenticity of the products that will be available for platform users. JD CENTRAL is expected to be working closely with a leading Chinese apparel online retailer, Vipshop.
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