The RealReal

The San Francisco based company is a leading online luxury brand that started in the year 2011 by the founder Julie Wainwright (CEO). Having a net worth of $1.5 trillion dollars. It deals with designer goods that include clothes, jewelry, handbags, and furniture. Unique in its own sector it deals in second- hand items from various brands. Among them: Gucci, Chanel, Fendi, Louis Vuitton and Prada. However, the company does not involve itself in buying the goods rather they make commission once they have sold the items whereby the may earn up to 70 percent of the total. True to its brand and image it inspects all its items of sale to ensuring their authenticity and sustainability to meet the satisfaction of their customers.

The company recently organized a funding. Whereby various of partners raised an amount of money to expand the companies venture into the business, having raised a total of $288 million in equity capital the company’s plan was to focus on new markets, accelerate its investments as well as support their ever-growing supply of luxury goods whereby establishing new e-commerce centers. Having a long way they’ve come they have re-envisioned the whole experience of shopping luxury good and becoming a leader in the economy of luxury goods.

The leading giant company redefined the whole experience of shopping and market serene on how customers were able to acquire the luxury goods having a continuous move to a sustaining e-commerce, backed by the ever rising demand of second-hand good purchases. The company would seem to sustain the market with an ever-shifting trend thus always having a benefit to the company as well as bringing excited partners to the venture to bring more innovation to even more consumers. This would diversify a whole new modern way to approach untapped opportunities.

Find out more about The RealReal: https://www.newyorker.com/culture/on-and-off-the-avenue/the-realreals-radical-vision-of-secondhand-luxury