Randy Ray and Wendy Lewis are not household names. But their company, Jeunesse Global, is quickly becoming one. Named from the French word for youth, Jeunesse has grown from a tiny garage-based startup to become one of the most dominant players on the international health and beauty scene.
When Ray and Lewis founded Jeunesse back in 2009, they wanted to create a different kind of company. No longer interested in the acquisition of additional wealth, the Florida couple instead wanted to found a company that would be able to spread economic opportunity to disadvantaged regions of the globe while helping people to reach their own health and beauty goals. This meant that Jeunesse, far from being a way to simply generate wealth for its founders, was predicated from the beginning on helping others, whether in the realm of money, looks or longevity.
This eventually gave rise to the Youth Enhancement System, a suite of products created by Wendy Lewis that form a comprehensive means of optimizing health and beauty while staving off the effects of aging for years or even decades. At the same time that Lewis was working diligently to create the company’s core product lineup, Randy Ray was developing a contagious business plan that would soon allow the company to recruit tens of thousands of distributors.
It has been the synergy between these two elements — innovative, effective products and strong economic opportunities — that has given Jeunesse Global its huge competitive edge, causing the company to more than double in size each year since its founding. But the element of opportunity has arguably been the most important thing behind the company’s rapid growth.
Jeunesse Global distributors have the ability to develop up to six different income streams from their Jeunesse business. The company’s more than 10,000 distributors have made hundreds of millions of dollars in commissions. This has turned hundreds of distributors into U.S. dollar millionaires, many who live in regions where the average daily wage is less than $5 per day.
But it also helps that the products virtually sell themselves. Jeunesse products have created some of the highest demand that the health and beauty industry has ever seen.